This month we tackle the big questions: just what is Cravendale? Is a pheasant rodeo funny? And how much of a gourmet is your dog?As an industry, advertising loves nonsense. It's the creative's trump card. Give an agency a duff product with no discernible USP, and they will give you a commercial so leftfield, so zany, so at a tangent to the item in question, that it will immediately become a talk
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