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This month we tackle the big questions: just what is Cravendale? Is a pheasant rodeo funny? And how much of a gourmet is your dog?As an industry, advertising loves nonsense. It's the creative's trump card. Give an agency a duff product with no discernible USP, and they will give you a commercial so leftfield, so zany, so at a tangent to the item in question, that it will immediately become a talk
Win atickets to Bath's new foodie event, Flavours of the West, in our Observer Food Monthly competition
Learn to cook Greek food with Greece's best cookbook author, Vefa Alexiadou, in Observer Food Monthly, Sunday 24 May