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The best way to keep bacteria from doing any damage is to stop them in their tracks before they can start down their pathological road to destruction. Yiping Han, associate professor at the Case Western Reserve University School of Dental Medicine, aims to understand how to build roadblocks for a common bacterium that's harmless in a mother's mouth but can turn deadly when it reaches an unborn
Briefly described, Social-Proof is that phenomena where people look to others to make up their mind on a particular subject and will then accept whatever they observed as being the gospel truth. Social-Proof is the reason that people in communities tend think alike and have a culture that is specific and restricted to that area.